Ms. Eleanor S. Modesto is the President of PURE Digital Communications, a pioneering strategic and creative agency that helps clients build their brands in the digital space. PURE handles some of the top brands in the country, such as: San Miguel Light, San Miguel Premium Brews, Red Horse Beer, HP Printers, and Belo Clinic, to name a few.
Prior to this, she was the CEO and Managing Director of LOWE Communications Agency, Jakarta, Indonesia. She was involved in making the agency the country’s No. 1 and most awarded agency for two decades. The agency was voted Agency of the Year twice during her tenure. She also received a Hall of Fame Award, making her the only non-Indonesian who was given this honor. Her expertise in the creative industry was developed by several other posts in companies, such as: Still Price Lintas Agency, Jakarta, Indonesia; P. T. Citra Lintas, Indonesia; Lowe Manila; and Saatchi and Saatchi Philippines.
Ms. Modesto graduated from the University of the Philippines, with a degree in Visual Communication. She graduated cum laude.
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