Cool and In Control: Stretch Goals and Controls

In collaboration with the Ateneo Center for Continuing Education, ASAP brings together well respected industry leaders and sought-after entrepreneurship gurus to deliver positive value that both business owners and employees will appreciate this highly-anticipated Powering Up ASAP Seminar entitled:

"COOL AND IN CONTROL ● STRETCH GOALS AND CONTROLS"

SEPTEMBER 14, 2012 (FRIDAY), 9:00 AM - 6:00 P.M.

AMPHITHEATER, ATENEO PROFESSIONAL SCHOOL, ROCKWELL, MAKATI CITY

Gain an overview of Infrastructure, Financial Forecasting and Control for SME's, program outline of which are as follows:

1.     Right Size Your Company - Matching business infrastructure and building according

        to the size of the opportunity                 

        Speaker: Mr. Greg Banzon

        VP & GM, Century Canning Corp.; Former Managing Director, J&J Indonesia

                   2.   Cash Flow Design and Financial Control - Funding for performance and growth

       Speaker: Ms. Ana Bess G. Pingol, CPA, MBA

       SVP & CFO, SM Land Inc.; Director & Treasurer, SM Property Sales;

       Treasurer of Costa Del Hamilo Inc. & Pico de Loro Beach & Country Club

 3.   Organizational Health and Happiness - keeping the fun in work to retain and motivate

       the team

       Speaker: Ms. Sidney Fortun

                   4.   Recharging Yourself, Your Organization.

        Speaker: Mr. Jerome Buhay

       President, LEAD Innovative Learning Inc.; Former Executive, J&J

Enclosed is the seminar flyer for your ready reference. You and your key staff can register at the regular member’s rate of P6,500 each. You may also want  to avail of a “4+1” special package and get one slot FREE for every four attendees you send!

REGISTER NOW!  Feel free to call the ASAP Secretariat at telephone numbers 893-0738 / 893-0564 and email your accomplished registration form to info@asapmanila.net or nelia@asapmanila.net

Speaker Profile: Miguel Antonio Ramos

Mr. Miguel Antonio C. Ramos is the Chairman of Aegis Manila Philippines, the world’s leading media and digital communications group. The Aegis group helps clients build consumer relationships by communicating their products and brands effectively. He is also the Chairman for ASPAC Advertising, a leading independent marketing communications company. During his stay, the agency won the Platinum Award (Best of Show) in the 2001 Philippine Araw Awards and the first Independent Agency of the Year Award 2010 from 4As Philippines. Further, he is also the President and COO of Mediaforce/Vizeum, an Aegis Media partner company.

He brings with him more than 16 years of successful management and entrepreneurial experience. Over the years, he established several new ventures, such as: Pepper Marketing, Republika Worldwide, Crush Philippines, and 141 Philippines.

Mr. Ramos earned his Bachelors degree in Economics from the University of the Philippines. He has a certificate in Internet Marketing from the University of British Columbia Continuing Studies.

Speaker Profile: Eleanor Modesto

Ms. Eleanor S. Modesto is the President of PURE Digital Communications, a pioneering strategic and creative agency that helps clients build their brands in the digital space. PURE handles some of the top brands in the country, such as: San Miguel Light, San Miguel Premium Brews, Red Horse Beer, HP Printers, and Belo Clinic, to name a few.

Prior to this, she was the CEO and Managing Director of LOWE Communications Agency, Jakarta, Indonesia. She was involved in making the agency the country’s No. 1 and most awarded agency for two decades. The agency was voted Agency of the Year twice during her tenure. She also received a Hall of Fame Award, making her the only non-Indonesian who was given this honor. Her expertise in the creative industry was developed by several other posts in companies, such as: Still Price Lintas Agency, Jakarta, Indonesia; P. T. Citra Lintas, Indonesia; Lowe Manila; and Saatchi and Saatchi Philippines.

Ms. Modesto graduated from the University of the Philippines, with a degree in Visual Communication. She graduated cum laude.

Speaker Profile: Jose Romulo Buhay

Mr. Jose Romulo N. Buhay is the President and Senior Consultant of LEAD Innovative Learning Inc. He is responsible for client services/relations, program diagnostics and development, as well as project deployment.

Prior to this, he held key executive posts at Johnson and Johnson (J&J) for 14 years, such as: Employee Communications Circle Head, Employee Relations Committee Head, Channel Manager, Training Manager, and Senior Key Account Manager.

Mr. Buhay has a Bachelors degree in Philosophy. He also completed the J&J Continuous Development Program and the J&J Management Development Program.

SPEAKER PROFILE: GREGORY H. BANZON

Mr. Gregory H. Banzon is the Vice President and General Manager of Century Canning Corporation. He was also the General Manager of RFM Corporation leading the company’s turnaround through rapid growth in sales and profits. In line with this, he was able to successfully revive the Sunkist brand and was also able to successfully launch low cost ready-to-drink milk that is currently growing its market share.

Prior to this, he was the Managing Director of Johnson & Johnson, Indonesia and a con-current Vice President for Marketing for Johnson & Johnson, ASEAN (September 2004 - January 2006). During his term, he was able to recover the market share loss during the Asian Crisis for the Johnson’s Baby brand, and made Indonesia the 10th largest Clean & Clear business of Johnson & Johnson globally.

Other executive positions he handled were: Regional Marketing In-Charge for the Johnson’s Baby brand - Johnson & Johnson, Asia Pacific (December 1999 - June 2000); Sales Director - Johnson & Johnson, Philippines (1997 - 2000); Marketing Manager - Johnson & Johnson, Philippines (1996 - 1997); and Marketing Manager - Bayer, Philippines (May 1989 - August 1995).

Mr. Banzon graduated top 10% of his class with a Bachelor’s degree in Commerce major in Marketing. 

FOR IMMEDIATE RELEASE: Cool and In Control: Stretch Goals and Controls

With any venture, success begins by setting clear, measurable and attainable goals. Paired with strict control measures, it establishes a solid creative framework. Before you embark on the next phase of your business, clear your schedule for ASAP’s seminar entitled “Cool And In Control Stretch Goals and Controls” happening at the Ateneo Professional Schools, Rockwell Drive, Makati City on September 14, 2012.

Included are four modules that can help you set the infrastructure for your business. Learn how to match business infrastructure building according to the size of opportunity with "Right Size Your Company". Understand proper funding for performance and growth with "Cash Flow Design and Financial Control". Pick up tips on how to keep morale high in the workplace with "Organizational Health and Happiness". And invest in your company's long-term health with "Recharging Yourself, Your Organization".

Expect inspiring talks and sound advice from some of the country’s notable marketing practitioners. Our esteemed speakers have spearheaded creative agencies and multinational brand marketing departments, amassing a wealth of experience and endless wisdom from actual high-stakes advertising environments.

Leading the key speakers is Vice President and General Manager of Century Canning Corporation, Mr. Gregory Banzon. Mr. Banzon will be sharing a part of his trade secrets in sales and marketing. Previously with RFM Corporation, he was responsible for reviving the Sunkist brand to its current thriving status today.

An expert on client services/relations, program diagnostics, and on project deployment, Mr. Jose Romulo Buhay is the President and Senior Consultant of LEAD Innovative Learning Inc. Formerly of Johnson & Johnson, Mr. Buhay held key positions in J&J, even completing the J&J Continuous Development Program and the J&J Management Development Program.

Bringing with him more than 16 years of expertise in entrepreneurship and management, Mr. Miguel Ramos is the Chairman of Aegis Manila Philippines, the world’s leading media and digital communications group. He is also the Chairman for ASPAC Advertising, a leading independent marketing communications company.

As a former CEO and Managing Director of LOWE Communications Agency in Jakarta, Ms. Eleanor Modesto is the only non-Indonesian to make it to their Hall of Fame. Now the President of PURE Digital Communications, her creative and strategic acumen is now augmenting the business of Belo Clinic, HP Printers and San Miguel Light.

“Cool And In Control Stretch Goals and Controls” is the 2^nd of a 3-part seminar series sponsored by ASAP. The series also includes the recently concluded “Yes Sir! Starting It Right (SIR)” and the upcoming “Unlocking Creativity”, scheduled for October 18.

For more details, please contact Ms. Lolit Diezmo or Ms. Nelia Jose via the ASAP Secretariat at tel. no. 893-07-38 and 893-05-64.